METODOLOGY

First and foremost, we are a business-oriented company. We create strategies that aim to improve the brand's positioning in the segment.

 

We really take this seriously.

 

Our methodology includes a positioning plan that works like a compass and seeks to answer the following question:

 

Where will we direct our communication efforts to improve the value proposition and increase desire or break down sales resistance? What path can we follow that can shorten the distance between the desired image and the perceived image?