CASES

The Pinacoteca de São Paulo is a museum of visual arts that focuses on Brazilian art from the 19th century to the present day, and in dialogue with world cultures. The oldest art museum in the city, founded in 1905 by the Government of the State of São Paulo, it has been holding exhibitions of its renowned collection of Brazilian art and temporary exhibitions of national and international artists.

​

The brand's strategic objective in digital media is to create a language and audiovisual environment capable of bringing people closer to Pina, making them want to follow, consume and engage with new content, products and services.

​

We want to motivate and encourage people to visit Pina_ by publicizing the cultural agenda and educational activities, as well as showing more closely what is happening in each period and presenting the possibility of also exploring online visits.

 

Furthermore, we also want to captivate people who do not live in São Paulo, but are interested in culture and art, giving them the feeling that they are visiting, even from a distance.